Here’s how I think about this to myself: the Romantic era, which started with the Delicious Generation and became dominant with the early iPhone apps, has given way to the Modernist era. Grandiosity gives way to sleekness and honesty.
Remember Disco and its stupid smoke effects?1 There was something fun about seeing particle smoke come off a disc burning app, but it’s the kind of thing that feels more like a trend than a lasting piece of good design. Put another way, does the leopard print iMac feel as lastingly beautiful as the iMac G5? Thought not.