Pixel Envy

Written by Nick Heer.

Apple Really Must Have a Lot More to Cover

As with select other events in previous years, Apple will be live streaming today’s. What’s really interesting is that the Apple.com homepage contains a giant splash link for this live stream. I’m fairly certain that they have never put a media-only event on the home page ever before. In fact, I’m fairly certain no other event of any kind has been on the home page of Apple’s website prior to the event. This is exciting.

Update: It turns out that Apple has done this before; my mistake. In 2008, just before Macworld, Apple posted a “There’s something in the air” banner. But they haven’t done anything like this since, and it was a rarity even then. This might be big.