Loren Brichter was interviewed by objc.io magazine. He is, as usual, chock full of insight and brilliance. On the greater goals of building stuff:
Personally, I’m tired of the trivial app stuff, and the App Store isn’t conducive to anything more interesting. I think the next big thing in software will happen outside of it.
And on the actual process:
Remember that nothing is magic. Even though it seems like you’re working at the top of a stack of impenetrable abstractions, they’re made by people (who were probably rushed, or drunk, or both). Learn how they work, then figure out how to minimize your dependence on them.