Pixel Envy

Written by Nick Heer.

Some Thoughts on an Entry Level iPhone

Cody Fink, MacStories:

The press will try to spin the launch of an entry level iPhone as Apple’s way of fighting back against cheaper Android phones, as a way to gain ground over a competitor that’s supposedly winning the smartphone market. I think Apple isn’t interested in this, but rather in making an affordable phone that meets people’s expectations of quality in an Apple product.

The more I think about this, the more I’m in agreement. The business advantage for Apple is that a plastic-backed iPhone should be slightly cheaper to produce than the steel-and-glass 4 and 4S, thereby increasing margins by at least a little bit. That might placate some investors while delivering a better product for users. That’s what Apple does best, after all.