Juli Clover, Macrumors:
Apple today began sending out emails to iOS developers, offering them a chance to purchase a 42mm Apple Watch Sport with a Blue Sport Band that has a guaranteed shipment date of April 28, 2015, in order to get them a device to begin testing apps on. Quantities of the watch are limited, and developers eligible to purchase a watch will be chosen by random selection.
You read that right: Apple has been so swamped with orders for the Watch that they are emailing random iOS developers offering them a chance to purchase a development unit that will ship only shortly after the first batch arrives on customers’ wrists. That’s two layers of lottery these developers must win in order to acquire one of these.