Written by Nick Heer.

Slate’s Incorrect Claim That Apple Is Going to Share Face ID Data With Third Parties

Christina Bonnington, writing for Slate:

Face ID is one of the hallmark features of the iPhone X. Using facial recognition, you can unlock your phone almost as quickly as if you had no device security enabled at all—all you have to do is stare at it. It’s convenient, and potentially more secure than a four- or six-digit passcode. And because your data is stored in the phone’s so-called secure enclave and not in the cloud (as Apple did with Touch ID’s fingerprint data), the impressively detailed digital map Apple makes of your face, and the more than 50 facial expressions it can recognize, are kept safe. For the most part.

“For the most part”? Oh, please, tell me something that I’ll be shocked by after reading the title of this page in my web browser, “Apple plans to share some iPhone X Face ID data. Uh oh.”. What could possibly be next?

At launch, facial recognition data from Face ID will only be used by Apple to unlock your phone—and animate a handful of goofy emoji characters called Animoji. However, Apple plans to allow third-party app developers access to some of the biometric data Face ID collects. And this has some privacy experts concerned, as Reuters reports.

A stunning twist.

Fun fact: that Animoji link goes to another Slate article with the title “Three reasons why Apple’s iPhone X animojis are worrisome.” Those three reasons are: they are so good that users will be encouraged to use them! in public! with audio! and that can be annoying; that they are so good that they will become a selling tool for the iPhone X; and that the author gets confused about the difference between the Face ID feature and iOS’ ARKit APIs. A distinction which, as it turns out, Bonnington buries in her ostensibly panic-inducing article:

Facial recognition is everywhere these days. It’s how Facebook suggests friends you should tag in photos, how Snapchat’s lenses so masterfully morph onto your face, and how Google Photos can so intelligently collect and organize photos of people you photograph often. Apple already uses facial recognition in its Photos app on iOS, too. But until now, these companies have kept their facial recognition data private. Allowing developers to access some of that data — even if it’s only a rough map of your face and facial expressions, not the full dataset it uses for biometric identification — is new, potentially scary territory.

This is a completely confused paragraph. There is a difference between facial feature identification — the kind that’s used by Snapchat for lenses, Facebook for suggesting faces to tag in photos, and variations of which are available in a bunch of GitHub repos — and recognition of specific faces, like Google and Apple use for notating specific people in photo libraries.

Apple uses a very sophisticated version of the latter to make Face ID work, which they’ve detailed in a security white paper. But the version of face tracking that’s available to developers is not to be confused with Face ID; it is more like an enhanced version of facial identification. But even that has Bonnington worried:

To use your facial data, developers must first ask your permission in their apps, and must not sell that information to other parties. Still, while it’s forbidden under Apple developer guidelines, privacy experts worry that developers might sell this data or use it for marketing or advertising purposes. (Imagine, if you will, an ad-supported gaming app that uses your current facial expression on your avatar. How valuable would it be for an advertiser to monitor what facial expressions you make as you watch their commercial in between rounds of gameplay?)

That would, indeed, be pretty valuable and deeply creepy. Privacy experts are right to be worried about the plausibility of a company using any kind of facial identification data for marketing purposes, and that’s why Apple has prohibited it. And, yeah, they’re going to have to be pretty vigilant about that.

But let’s not pretend that this is a brand new hypothetical concern that’s exclusive to the iPhone X. Theoretically, any app the user has granted permission for the camera could also target ads using one of those open source facial identification libraries I wrote about earlier — something which is, of course, also prohibited by Apple.

The thing that confuses me most about this piece is that Bonnington is a damn good writer. On the same day that this poorly-researched article was published, she also wrote a fantastic take on those YouTube hands-on videos of the iPhone X published Monday last week. Can’t win ’em all, I guess.