Google Is Rolling Out ‘Side Rail’ Ads in Two Weeks ⇥ gizmodo.com

Thomas Germain, Gizmodo:

Sure, the internet is great, but it has a serious flaw. There just aren’t enough ads. If you’re anything like me, you spend your time online casting your eyes across the screen, desperately hoping for another way to turn your attention into advertising revenue. At last, there’s some good news on that front, thanks to our hardworking friends in the tech industry. Starting December 23rd, Google is launching a new ad format called called “side rails” that will use show up on the sides of webpages and keep you company as you scroll.

According to Google’s documentation, these ads will actually begin appearing December 13, and they will automatically be switched on for any AdSense user who also uses anchor ads. All I want for Christmas this year is to make the web harder to read and, by golly, will Google deliver.