Pixel Envy

Written by Nick Heer.

‘Shrink It and Pink It’ Done Right

Adrianne Jeffries of Vice used the iPhone SE for a few weeks in lieu of her usual Android phone:

Using the smaller iPhone SE was delightful. My current Z5 Compact and the Z3 Compact I had before it were both excellent, premium phones, and waterproof to boot. However, the iPhone is a luxury by comparison. It was nice to use a luxury phone in my size. If I were in the market for a new phone right now, I’d seriously consider buying one. It is the only truly small high-end smartphone.

But:

There still isn’t much choice when it comes to size for top-shelf smartphones. I’m crossing my fingers that the success of the SE turns the hypetrain the other way.

Every time I head into my local Apple Store, I fiddle around with one of the SE models on display, if I can get my hands on one — the table is often pretty full. I’m always struck by how right it feels. The display of my 6S is vastly better and I love 3D Touch, but I’ve heard of a lot of people switching back because of its size. It’s awfully tempting to do the same.

Roughly thirty million four-inch iPhones sold in 2015 should give Apple a pretty good reason to consider updating the SE (or a comparable model) annually.