I stand behind my belief that the iPhone — like any other smartphone — is not yet a dedicated camera replacement, but this is a powerful demonstration of the (somewhat trite) adage that “the best camera is the one that you have with you”. Time has more photos from the campaign.
As best as I can tell, most of these were culled by someone at Apple searching through photos on Twitter and Instagram with the “#ShotOniPhone” (and similar) hashtag. So, if you want a shot at having your photo on a billboard, tag your photos. I’d like to think my lack of tags is the reason my ’grams aren’t featured, but after looking at these photos, I know the real reason: too many buildings; not enough babies.