Pixel Envy

Written by Nick Heer.

Server-Side Rendering With AMP

Let me get this straight: Google launched AMP as a way to speed up the web by, somehow, adding a hundred kilobytes of JavaScript as an intermediary for all pages created with its language. It then realized that this was not as fast as serving plain markup, so it’s now extolling the virtues of adding a server-side rendering process, which — and I promise that I am not making this up — breaks the AMP spec. And, somehow, this is all better and more logical than sending some standard HTML down the pipe.

I guess that it must be, so long as Google keeps manipulating search results for mobile users to favour its own AMP project over any normal webpage, even very fast ones.