Secretly Nimble ⇥

A better example is the iPad 3. Why refresh when the iPad 2 continues to stomp? The longer Apple waits, the better the iPad 3 will be. Whenever a new challenger appears, or demand for the iPad 2 starts to dip, Apple can just pull the trigger.

I don’t think it gets super close to the line, but Apple is really good at waiting until they’ve finished stuff before they release it. Consider the leaked new iPod Nano part — the one that looks like the current Nano except it has a hole for a camera. That was leaked months ago, so the product is probably finished. The new iPod Touch or iPhone might not be, though, so it’s best for them to wait.

Via Gruber.