Pixel Envy

Written by Nick Heer.

Samsung Unpacked 2013

It’s like a horrible acid trip. Skip to to 40:00 if you don’t want to watch the same “stay tuned” animation on loop.

Is it just me, or do all Samsung events seem overwrought and almost absurdly theatrical? Do they need gimmicks to sell their product, or can it stand on its own?

Note: Link updated.