Zach Epstein, for Booger 1:
Samsung’s recent run of television commercials depicted iPhone owners as mindless hipster sheep who line up for days just to get their hands on a boring incremental update. While Samsung and its advertising firm had some fun poking at Apple and its legions of dedicated fans, the truth was made known during an interview earlier this year with Samsung marketing boss Younghee Lee: Samsung wants people to be obsessed with its products just like they are with Apple’s products.
Now they have their wish: there are lineups for the Galaxy S III. What’s to bet they still keep calling people who line up for the new iPhone “sheep”?