Apple Watch Sales Coverage Plunges 90% in Accuracy

Free up your RAM and CPU — it’s another iMore link. (Sorry.) You may have seen headlines today claiming that Apple Watch sales have “plunged 90%”. You may also recall Apple mentioning that they would not be releasing precise sales figures for the Watch. So how was this figure derived?

Well, turns out that a company called Slice tracks online shopping by filtering email accounts and parsing out tracking numbers and receipts. Then, they aggregate the data gleaned from these email accounts, do some math, and present it as research. And some dumbasses in the press gobble this stuff up.

Rene Ritchie does a great job of discrediting this ridiculous report.