This is the email everyone in Apple’s affiliate program received this afternoon:
Thank you for participating in the affiliate program for apps. With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the program. All other content types (music, movies, books, and TV) remain in the affiliate program.
Followed by some boilerplate stuff about the affiliate program and — in my copy, at least — a Japanese translation, but only a Japanese translation. Strange.
I can’t help but feel that Apple is waving off the wide array of sites that help consumers find apps as being unnecessary in light of Apple’s new editorial content within the App Store. I simply don’t believe that to be the case. The App Store is massive, and the crop of websites that have come to make a name for themselves comparing and reviewing apps add value to the ecosystem.
Apple killing the affiliate program for apps feels downright hostile and petty.
Anyone still waiting for Apple to decrease its 30% cut?
One of the things that Apple has done fairly well is to encourage and cultivate a community of users who care deeply about the Apple products they use — not because they’re from Apple specifically, but because it’s a community of people who appreciate the tools that are essential components in their lives. Part of that community manifests as websites and blogs that focus on different aspects of the company: rumours, product reviews, retail stores,1 and new software.
A move like this is a frustrating kick in the teeth to that community. There are great websites that are built, in large part, on this revenue stream. It feels especially like a dick move coming just one day after Apple announced their highest-ever quarterly revenue from services and biggest third financial quarter in the company’s history. Is it for financial reasons? Is it because there are bad actors abusing the program? Nobody outside Apple knows for certain, but it feels like it’s dismissive of the greater Apple community.