Pixel Envy

Written by Nick Heer.

From the Department of Redundancy Department

Last week, The Verge reported that Microsoft would be forced to drop their “Metro” brand for their flat UI style:

Microsoft reveals that “discussions with an important European partner” led to the decision to “discontinue the use” of the Metro branding for Windows 8 and other Microsoft products — one that employees must adhere to immediately.

That “important European partner” was apparently Metro A.G., a retail giant based in Germany, but with locations all over the world. I was disappointed when I heard this news—Metro was one of the best brands Microsoft has created in the past decade or so.

Today, Mary Jo Foley reports for ZDNet that Microsoft has settled on a new name:

Anything currently/formerly known as a “Metro-Style application” (with or without a hyphen) will now be known officially as a “Windows 8 application.” References to the “Metro user interface” will now be replaced by “Windows 8 user interface.” And instead of saying “Metro design,” the Softies and those adhering to their official guidelines will be using the words “Windows 8 design.”

That’s so weak. “Windows 8 with Windows 8 UI” is redundant, and “Windows Phone 8 with Windows 8 UI” is just weird. It should appeal to the executives at Microsoft who want Windows in everything, though.