Pixel Envy

Written by Nick Heer.

Redesigning the Hotel Icon

If you’ve perused What Nick Finds, you’ll know that I have something of an obsession with transportation signage, particularly that which is used in airports. There’s still a little magic to airports because everybody there is about to be somewhere else. The DOT pictograms are an essential part of that.

These pictograms are designed for high-resolution printing at larger sizes, and not the low resolution of computer displays. The designers at Cleartrip discovered this, and were faced with the challenge of redesigning the hotel icon to fit. They came up with a really smart, subtle solution.