Apple today announced that all users in the United States can now experience a redesigned Maps with faster and more accurate navigation and comprehensive views of roads, buildings, parks, airports, malls and more, making it easier and more enjoyable to map out any journey. Apple completed the rollout of this new Maps experience in the United States and will begin rolling it out across Europe in the coming months.
“We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It is an effort we are deeply invested in and required that we rebuild the map from the ground up to reimagine how Maps enhances people’s lives — from navigating to work or school or planning an important vacation — all with privacy at its core. The completion of the new map in the United States and delivering new features like Look Around and Collections are important steps in bringing that vision to life. We look forward to bringing this new map to the rest of the world starting with Europe later this year.”
Maps is probably the biggest software turnaround in Apple’s modern era — an interesting case study for a company that rarely needs turnaround efforts.
Justin O’Beirne has, as usual, assembled a second-to-none catalogue of examples; if you’re not following his posts on digital maps, you’re missing out.
I use Apple Maps almost exclusively for finding places and getting directions; I know it’s highly variable around the world, but its wayfinding abilities and read-aloud instructions have been tremendous in the past year. When I’m monkeying around and trying to figure out what a place looks like, however, I still turn to Google Maps. Of all the things I’m most excited about in this new Apple Maps, a competitor to Street View is high on that list — especially since, in recent years, Google Maps has become more difficult to use.