Pixel Envy

Written by Nick Heer.


Kara Swisher and Walt Mossberg have launched their new venture, which they’ve dubbed “Re/code” (yep, with the slash — apparently they took branding lessons from Yahoo):

While we are presenting an improved new face, we promise that, if you liked what we were doing at All Things Digital and the D conferences, you will love what we are now planning for Re/code. We pledge to bring the same energy and standards to our news, reviews and events, with the plus of adding in even more talented staff and resources to the mix.

We hold the controlling interest in Revere. But we are tremendously proud and excited to have the help of the NBCUniversal News Group and Windsor as investors in our endeavor. In addition to funding our new venture, they will be strategic partners in the true sense of the word.

They brought over their AllThingsD team for both the website and the conference, which has been renamed “Code Conference”. Sounds like a very promising reboot from some of the best in the business.