Pixel Envy

Written by Nick Heer.

Really Important Customers Can Wait Another Year

Marco Arment, on yesterday’s Mac Pro “update”:

I bet this is the last Mac Pro. If you wanted to kill a product line, an “update” like today’s would be a good way to clear out parts and keep selling to a few desperate buyers for a bit longer without any real investment.

This is pathetic.

It is, indeed, a pathetic update. The fact that it lacks USB 3 and Thunderbolt, not to mention its weak CPU upgrade shows that Apple was more focused on getting the new MacBook Pro out.

Tim Cook heard the message, and send this in an email to a Macworld reader:

Thanks for your email. Our Pro customers like you are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year. We also updated the current model today.

Another year and a bit until pro customers (“really important” ones, too) can get substantially new hardware. It had better be damn good.

Link updated: the Macworld version isn’t truncated.