Pixel Envy

Written by Nick Heer.

Professional Grade

Shawn Blanc:

I believe Apple wants to improve iOS [by] removing some of the friction and frustration currently experienced with iCloud, maps, and more. And I also believe Apple wants iOS to be seen as a professional-grade operating system, worthy of “real work”.

Last year, Apple improved their hardware in the most incredible ways. This year, it’s all about software.