John Paczkowski interviewed Tim Cook for Buzzfeed:
“My view on this — which I recognize is different from that of some others — is that just as people have values, so too should corporations,” Cook told BuzzFeed News. “One of ours at Apple is the idea that part of being a great company is leaving the world better than you found it.”
Paczkowski notes that Apple is responsible for about a third of the contributions to (Product) Red. Impressive stuff.