Product Launch Day ⇥ mcsweeneys.net

An Apple Retail employee has been writing the occasional article for McSweeney’s Internet Tendency under the “J.K. Appleseed” moniker. Their first column described their experiences at the store; this edition is about the iPhone 5S/C launch:

I’m not the kind of guy who camps out for tickets or iPhones, but I recognize tidal waves. I haven’t figured out if I hate or love my place in them. I just look forward to regular time, whatever that means—days that aren’t just before nor just after some crazy thing. Blessedly in-between days, I guess.