Pixel Envy

Written by Nick Heer.

Product Launch Day

An Apple Retail employee has been writing the occasional article for McSweeney’s Internet Tendency under the “J.K. Appleseed” moniker. Their first column described their experiences at the store; this edition is about the iPhone 5S/C launch:

I’m not the kind of guy who camps out for tickets or iPhones, but I recognize tidal waves. I haven’t figured out if I hate or love my place in them. I just look forward to regular time, whatever that means—days that aren’t just before nor just after some crazy thing. Blessedly in-between days, I guess.