Pixel Envy

Written by Nick Heer.

The Pricing of the Best Apps of 2013

If you remove the outliers, Apple has chosen Mac apps with an average price of $28.24 as their favourites this year.

For iPhone apps, it’s a different story. The first column shows all iPhone apps featured by Apple in their 2013 roundup; the second shows the same apps without any free apps, any games (which account for about half of the apps featured), and with the lowest- and highest-priced apps removed (Afterlight and OmniFocus, respectively).

All Featured Apps Featured Apps – (Games + Free + Highest + Lowest)
$19.99 $6.99
$19.99 $5.99
$8.99 $5.99
$6.99 $4.99
$6.99 $4.99
$6.99 $4.99
$6.99 $3.99
$6.99 $2.99
$5.99 $2.99
$5.99 $2.99
$4.99 $2.99
$4.99 $2.99
$4.99 $2.99
$4.99 $1.99
$4.99 $1.99
$4.99 $1.99
$3.99 $1.99
$3.99 $1.99
$3.99 $1.99
$3.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$2.99
$1.99
$1.99
$1.99
$1.99
$1.99
$1.99
$1.99
$1.99
$1.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$9.99 AVG $3.57 AVG

You can clearly see how reliant the iPhone is on free apps, and also how much of the paid app market is dominated by games. I still think there is a market for a good non-game app which costs money, but it’s clearly a much smaller one. But, on the other hand, perhaps that significantly limits your customer base to those who care. You could follow the example of OmniFocus ($20), for example. It’s not an easy sell, though.