The Pricing of the Best Apps of 2013 ⇥ counternotions.tumblr.com
If you remove the outliers, Apple has chosen Mac apps with an average price of $28.24 as their favourites this year.
For iPhone apps, it’s a different story. The first column shows all iPhone apps featured by Apple in their 2013 roundup; the second shows the same apps without any free apps, any games (which account for about half of the apps featured), and with the lowest- and highest-priced apps removed (Afterlight and OmniFocus, respectively).
| All Featured Apps | Featured Apps – (Games + Free + Highest + Lowest) |
|---|---|
| $19.99 | $6.99 |
| $19.99 | $5.99 |
| $8.99 | $5.99 |
| $6.99 | $4.99 |
| $6.99 | $4.99 |
| $6.99 | $4.99 |
| $6.99 | $3.99 |
| $6.99 | $2.99 |
| $5.99 | $2.99 |
| $5.99 | $2.99 |
| $4.99 | $2.99 |
| $4.99 | $2.99 |
| $4.99 | $2.99 |
| $4.99 | $1.99 |
| $4.99 | $1.99 |
| $4.99 | $1.99 |
| $3.99 | $1.99 |
| $3.99 | $1.99 |
| $3.99 | $1.99 |
| $3.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $2.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $1.99 | |
| $0.99 | |
| $0.99 | |
| $0.99 | |
| $0.99 | |
| $0.99 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $0.00 | |
| $9.99 AVG | $3.57 AVG |
You can clearly see how reliant the iPhone is on free apps, and also how much of the paid app market is dominated by games. I still think there is a market for a good non-game app which costs money, but it’s clearly a much smaller one. But, on the other hand, perhaps that significantly limits your customer base to those who care. You could follow the example of OmniFocus ($20), for example. It’s not an easy sell, though.