Pixel Envy

Written by Nick Heer.

Press Junk

If even the Apple Watch Edition is below your pay grade, Hoptroff wants to cater to your tastes with a smartwatch that looks nothing like a smartwatch, to the tune of no less than $21,700. That’s the starting price; the platinum version costs an eye-watering $54,000. It does include a rather unique feature, though, as explained by 9to5Mac’s Ben Lovejoy:

It syncs with your iPhone to access your calendar data, then one dial points to the time of your next appointment while another points to the first letter of the appointment title–for example, the name of the person you’re meeting. Delightfully clever, if perhaps questionable in usability.

Of course, for $54k you don’t just get a standard alphabet for those letters, that would be common. Each client gets a bespoke arrangement of the letters on the top dial.

The company has chosen to illustrate this functionality with press photos that spell out, in part, “WALTZED BY JUNK”. Make of that what you will.