Please, Keep It Simple

Ben Werdmuller:

In other words, differentiate your product by making it the best damn product of its kind. Anything else is disingenuous.

Precisely. In the update, Werdmuller clarifies that he doesn’t have a problem with brands—Google doesn’t need to be named “Search”, for instance—but the overuse of branding. Differentiation for the sake of creating something different is stupid. Differentiate to create something better.