Pixel Envy

Written by Nick Heer.

Google Cuts Play Store Commission to 15% for First Million Dollars in Developer Revenue

Sameer Samat of Google:

Starting on July 1, 2021 we are reducing the service fee Google Play receives when a developer sells digital goods or services to 15% for the first $1M (USD) of revenue every developer earns each year. With this change, 99% of developers globally that sell digital goods and services with Play will see a 50% reduction in fees. These are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more.

The simplicity of this fee structure is refreshing, and highlights the needless pedantry of Apple’s Small Business Program.