Written by Nick Heer.

The Pivot Door Pivot

Michael Steeber:

[…] No, there wasn’t a single store that opened in 2022 with pivot doors. The last set was installed at Apple Cherry Creek, which opened all the way back in February 2021. Before that? Apple Cherry Hill in September 2020. These stores weren’t just cherry-picked: in the five years prior, 44 more locations featured them. How did a once-defining feature of Apple Stores disappear from new projects almost entirely unnoticed?

I remember reading rampant speculation that these doors and the enormous aircraft hanger-style entrance of Apple Union Square were clear nods to selling cars in Apple’s retail locations.