On paper, the rules look forbidding, but the longer you spend in Irukaya, the more they make sense.
It’s not a place you go for a caffeine fix. It’s a sanctuary that happens to serve java.
Contrast this with Aisha Speirs’ critique of similar overbearing rules:
Instead of ostentatious barista performances, snobbish service and superfluous branding, small coffee shops should focus on what they are perfectly poised to offer: friendly, local service that will tempt even those with Starbucks loyalty cards.
I find myself agreeing with the intent of Speirs’ critique, even if I don’t agree with her praise of Starbucks (“there’s clearly something to be said for the company’s reliability”). Something that meets in the middle is ideal. The shops I frequent have superlative coffee, without so much pretence.