Pixel Envy

Written by Nick Heer.

In a Story About Increasing Activism at Apple, the New York Times Offers No Credit to the Verge

Apple held an all-hands meeting with employees earlier today. We know this because Zoë Schiffer, of the Verge, reported it on Twitter and live tweeted through it. Schiffer has been a go-to reporter on internal activism efforts at Apple, breaking story after story about employees’ complaints.

But you would not know that if you only read today’s piece from Jack Nicas and Kellen Browning of the New York Times. The article is mostly a retread of ground already covered by Schiffer, but without a single attribution to Schiffer’s work. The Times Guidelines on Integrity document is clear what the reporters ought to be doing:

Our preference, when time and distance permit, is to do our own reporting and verify another organization’s story; in that case, we need not attribute the facts. But even then, as a matter of courtesy and candor, we credit an exclusive to the organization that first broke the news.

Nicas and Browning certainly have their own sources within Apple. Given the number of employees present during today’s all-hands, its contents were certain to leak to someone on the Apple beat. The Times says it has a recording of the meeting, too.

But Schiffer was first to report on all of these stories. The Times should be giving credit.