Natasha Lomas, TechCrunch:
The scope of Alphabet’s ambition for the Google brand is clear: It wants Google’s information organizing brain to be embedded right at the domestic center — i.e. where it’s all but impossible for consumers not to feed it with a steady stream of highly personal data. (Sure, there’s a mute button on the Google Home, but the fact you have to push a button to shut off the ear speaks volumes… )
In other words, your daily business is Google’s business.
This is not a new argument, but it is astonishing to reflect on how far the goalposts have been moved for what is considered a reasonable expectation of privacy.