Pixel Envy

Written by Nick Heer.

Failures at Uber, Yahoo, and Twitter Are Not PR Problems

A day of rather critical articles — sorry about that, by the way — continues with an excellent piece from Kara Swisher at Recode:

“It’s a PR problem, with the media piling on,” said this person. “And PR can fix it. Let Uber be Uber”

Let’s not let it, shall we?

It’s moments like these that I am not entirely sure I live in a real adult place called Silicon Valley anymore. Instead, when I hear such elaborate justifications, it feels like it is increasingly becoming an environment that abrogates responsibility for actual actions that have actual consequences.

For the egregious ethical and business issues reported at Uber and Yahoo, respectively, PR is nothing more than giving a paint job to a busted-up Ford Pinto.