Pixel Envy

Written by Nick Heer.

One Month After Being Acquired by Google, North’s Smart Glasses Will Stop Working

Brooklyn Neustaeter, CTV News:

North, which started as Thalmic Labs in 2012, announced on June 30 that it would be “winding down” production of its Focals smart glasses following the acquisition. After July 31, the “smart” element of the glasses will be unusable.

In a statement posted on the company’s website, North said Focals 1.0, its first generation of smart glasses released last year, will be discontinued. The wearables company also said it has cancelled any plans to ship its second-generation Focals 2.0.

When Apple bought Dark Sky in April, I remember a not-insignificant number of writers complaining about how unfair it was that its API and Android apps would be discontinued, even though Dark Sky and Apple provided clear timelines.

By contrast, Google was not upfront about when these glasses would be killed off; North posted a help article the same day it was acquired. I don’t imagine that the product is particularly successful but, even so, it seems like a dick move to give buyers of its $600 glasses just one month’s notice that they would entirely stop working.