Pixel Envy

Written by Nick Heer.

No Matter Why Apple Bought PrimeSense, It Should Be Interesting

Harry McCracken, for Time:

Everything PrimeSense does is strikingly different from anything Apple has ever done in products it’s shipped. So even though we don’t know what Apple has in mind for its new acquisition, it’s hard to imagine that it won’t have a meaningful impact on one or more upcoming Apple products.

It’s an acquisition that sticks out because it has no obvious, immediate impact. When Apple acquired AuthenTec, it was pretty clear that they were going to build a fingerprint scanner into the iPhone, for obvious reasons. Many of their acquisitions have foreseeable outcomes, but PrimeSense’s technology is both extremely unique and completely out of Apple’s current wheelhouse. Interesting.