Pixel Envy

Written by Nick Heer.

New Territory

Marco Arment:

After last year’s WWDC, I argued in Fertile Ground that iOS 7 was a huge opportunity for developers: with so much change required for established apps to remain competitive, anyone making a new app had a big advantage and a great chance of establishing a foothold. Established markets were plowed over and shaken up, leaving opportunity.

This year, the opportunity is different, but even bigger. With iOS 8’s new Extensions, entire categories of apps that were previously impossible are now possible. Rather than shaking up the existing apps, Apple has created vast new markets that are currently empty.

This is going to be a very big year.