Pixel Envy

Written by Nick Heer.

Apple Begins Taking Pre-Orders for the New iPad Air

I thought it was a little odd that the new iPad Air wasn’t mentioned at all during Apple’s event earlier this week despite the company promising a month ago that it would ship in October. As rumoured, it is now available for pre-order. It’s a tempting product — truly a great midrange offering if you are not desperate for iPad Pro features.

Speaking of the event this week, we can now see the wide range of colours Apple is working with. Once upon a time, it tried to match many its product colours across lineups — the gold MacBook was pretty much the same colour as the gold Apple Watch and the gold iPhone of the time. That is not the case these days. iPhones and aluminum Apple Watches have rich colours reminiscent of iPods, while Macs and iPads have more muted hues. I don’t really have a point here, other than it is something I noticed. You are welcome.