Pixel Envy

Written by Nick Heer.

Photographers Used iPhones to Shoot New Condé Nast Covers

Anthony Ha, TechCrunch:

Creative Director Alex Grossman said it made sense to finally put an iPhone pic out front with the May travel issue, particularly given the connection between photography and travel. The cover was shot on an iPhone 7 Plus, in the Tlacolula Market of Oaxaca, Mexico, and it combines people and food, with a woman showing off a strawberry Paleta.

You and I both know that these kinds of articles are a mix of well-placed PR and interesting news, but I’m linking to it because I really love the idea of using an iPhone to shoot a travel magazine. The context is just so appropriate. Magazine photos tend to look just a little too good to be true, especially when they’re shot with a professional DSLR or medium format rig, but a smartphone camera makes the same photos feel that much more grounded in reality.

Via email, I asked Peden and Munk — the photographers behind the Bon Appétit cover — about their shooting process, and it’s a lot simpler than I thought. They told me that they used Portrait mode with the phone on a tripod, triggered the shutter with a Bluetooth camera remote, and adjusted their selects in VSCO. Pretty remarkable.