Motorola Rolls Out First Ad for Moto X ⇥ adage.com

Text-dense full-page ad that’s more conceptual than a sales pitch, revolving around a “U-S-A, U-S-A” vibe — where have I seen that before?

This ad is interesting for shedding some more light on the mysterious Moto X:

[This is the] first smartphone that you can design yourself. Because today you should have the freedom to design the things in your life to be as unique as you are.

To what extent this can be customized remains mysterious; is it just a bunch of colours, or is this going to be a phone in a range of screen sizes, storage capacities, and so forth, in a perverse attempt to set the record for the most SKUs assigned to a single product?

This is Motorola’s big push, though, and it’s far more exciting than any product they’ve released since the original RAZR. I’m very hopeful for its success.