Motorola Moto X’s Customization Options ⇥ abcnews.go.com

Joanna Stern, ABC News:

Through a website, buyers will be able to select from a palette of different colors. One color can be used for the back case and another can be selected for the trim of the phone. Users will also be able to engrave a name or message on the back cover as well as upload a personal photo through the site to be used as the wallpaper on the phone’s screen, according to people familiar with the rollout.

This comes in the wake of Pew’s research showing 56% of American adults owning a smartphone. They haven’t been business devices for a long time, but they have — for the most part — continued to look like they were. Between this, Nokia’s line, and the apparently-leaked plastic iPhone, it seems smartphones are becoming more tailored towards a market where everyone owns a smartphone.

Looks like Motorola won’t be setting any records for most SKUs assigned to a product, though.