Pixel Envy

Written by Nick Heer.

Motor Trend’s Fake Apple Car

Patrick George of Jalopnik:

Sadly, the Motor Trend designers’ approach to an Apple Car isn’t particularly insightful. It’s an egg on wheels! With autonomous driving technology! And lots of screens! And Apple logos! And it’s built for ride-sharing! It uses the word “mobility!” […]

Even if the final design is bad and unoriginal — and it is thoroughly both of those things — no sin is greater than misleading readers and the public into thinking they had the actual car. What could have been an interesting project is tanked by a desperate attempt for attention and relevance.

Who at Motor Trend thought this would be a good idea?