Tiernan Ray writes for Barron’s, quoting Morgan Stanley’s Katy Huberty:
This [iPhone] 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform, and that increases the value of those 500 million accounts.
That’s it. A “killer feature”. That’s the rumour.
Yet Eric Mack of CNet decided it was worth reporting, as did Brad Reed of BGR — with the astonishing linkbait title of “Apple Revival Said to Start With ‘Killer Feature’ Planned for iPhone 5S” — and Brent Dirks of AppAdvice.