More Vague Than, Like, Whatever, Okay ⇥ blogs.barrons.com

Tiernan Ray writes for Barron’s, quoting Morgan Stanley’s Katy Huberty:

This [iPhone] 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform, and that increases the value of those 500 million accounts.

That’s it. A “killer feature”. That’s the rumour.

Yet Eric Mack of CNet decided it was worth reporting, as did Brad Reed of BGR — with the astonishing linkbait title of “Apple Revival Said to Start With ‘Killer Feature’ Planned for iPhone 5S” — and Brent Dirks of AppAdvice.

To be fair, Katy Huberty is an actual analyst who is generally positive on Apple. But this rumour is as empty as the one about Apple cutting iPhone 5 display orders.