Pixel Envy

Written by Nick Heer.

Mobile Browser Share for June 2012

Net Applications has released their June data, and it’s a doozy:

The 65.27 percent share of Apple’s iOS platform, which is found on the iPhone, iPad and iPod touch, was up from 62.65 percent in May. Apple’s share has steadily risen, growing from a 53 percent position in August of 2011.

Apple’s next closest competitor in mobile browsing market is Google’s Android platform, which took 19.73 percent in the month of June. Android has also seen its share grow since last August, when it took 15.98 percent of mobile browsers.

What do Android users do with their phones? Even if you take into account the odd browser reporting 0.0x% and Android features such as home screen widgets, there’s no other explanation for such a dramatic difference in browser usage than many Android owners using them as feature phones. ComScore, for example, says that Android has a 50% market share in the US, with iOS at 32%. The discrepancy between market share and browser usage is bizarre.