Pixel Envy

Written by Nick Heer.

Microsoft Announces Closure of All but Four Retail Stores

Microsoft’s David Porter, in a LinkedIn post titled “A New Day for Microsoft Store”:

As we look forward, we start a new chapter for Microsoft Store. Our team has proven success serving customers beyond any physical location. We are energized about the opportunity to innovate in how we engage with all customers, optimize our talent for greatest impact, and most importantly – help our valued customers achieve more.

As part of our business plan, we announced a strategic change in our retail operations, including closing Microsoft Store physical locations. Our retail team members will continue to serve customers working from Microsoft corporate facilities or remotely and we will continue to develop our diverse team in support of the overall company mission and objectives.

I did not go to business school so I guess that’s why I don’t understand the artificially sunny and buzzword-filled framing of this post. That is especially true in this case where, even though Microsoft’s experiment in ripping off Apple’s stores failed, it is not laying off any of its retail staff. As far as bummer announcements go, that represents some genuinely good news. The four retail stores that will remain open are in New York, London, Sydney, and Redmond.