Pixel Envy

Written by Nick Heer.

Microsoft Has a New Vapid Mission Statement to Replace Its Old Vapid Mission Statement

Microsoft CEO Satya Nadella in an internal email to employees:

Mission. Every great company has an enduring mission. Our mission is to empower every person and every organization on the planet to achieve more. I’m proud to share that this is our new official mission statement. This mission is ambitious and at the core of what our customers deeply care about. We have unique capability in harmonizing the needs of both individuals and organizations. This is in our DNA. We also deeply care about taking things global and making a difference in lives and organizations in all corners of the planet.

Read that mission statement again:

Empower every person and every organization on the planet to achieve more.

“Every person”? “Every organization”? Sounds like the Microsoft of yore. “Achieve more”? Isn’t that kind of obvious for pretty much any company that makes tools or utilities? I can’t think of a company that would openly and unironically brag about making people achieve less. This statement means nothing. That’s par for the course for Microsoft, but it’s disappointing because Nadella is a very different CEO from his predecessor.

Update: Smart response from Tze-Ho Tan on Twitter:

Compare to Jobs’ for Apple in 1980: “To make a contribution to the world by making tools for the mind that advance humankind.”

I still think it’s pretty hollow, as any corporate mission statement seems to be, but there is a subtle difference. Jobs’ statement clearly specifies how Apple plans to make a contribution: “by making tools for the mind”. That qualifies the statement, and it becomes meaningful as a result. It’s not much, but it’s something.