Microsoft Is Running Pop-Up Ads for Bing in Chrome on Windows

Mayank Parmar, Windows Latest:

While using Google Chrome, I encountered a Bing pop-up on the right side of the browser. For a moment, I thought Chrome was infected with malware, but it turned out to be a new Microsoft campaign.

In a statement to Windows Latest, Microsoft confirmed the company is testing a “one-time” notification that encourages people to use Bing as a default search in Google Chrome. The pop-up also advertises Bing’s free access to ChatGPT-4, where users can get “hundreds of daily chat turns with Bing AI”.

Speaking of things first-party platform vendors can do, this is an ad delivered by Windows within Chrome. Many things have changed since that antitrust trial, but something that remains the same is the contempt for users shown by corporate attempts to grab market share.