Apple is your favorite aunt or uncle, who isn’t talking about crazy future ideas, but is instead showing you how to hold a pencil correctly, or a tie your shoe. Something you can do today. Apple isn’t flailing about trying to grab onto whatever it can so, yelling out for attention. Apple is solid, reliable, dependable.
And I think that is why we’re seeing so many people reacting to Apple’s software quality lately. You expect Microsoft not to deliver. But we expect Apple to. And lately, it really hasn’t felt like they’ve been doing it.