Roger McNamee, in an open letter in Time:
At this point, antitrust intervention in Europe, the U.S., or both is almost certain. By refusing to engage with the legitimate concerns of policymakers, Apple is risking its core security and privacy brand to protect business practices that are not essential to its future.
It is a strategic error for Apple’s lobbyists and surrogates in Washington to argue against every new antitrust law targeting the tech industry. Apple has made itself a target by being incredibly successful and by adopting communications strategies that mimic tech giants whose anticompetitive behavior is substantially more damaging. Apple is almost certain to lose something, but there is still room to protect your most valuable assets. There may also be an opportunity to gain competitive advantage. Google’s Android operating system has roughly 85% global share in smartphones and smart devices, so robust antitrust intervention against Google may give Apple an opportunity to gain market share in its most important business.
This was published yesterday; even though the judgement in Epic Games v. Apple was handed down today, I think it holds up well.
If there is some ambiguity as to what rules the permanent injunction permits Apple to create around in-app purchases, my hope is that the company uses this as an opportunity to ease off a little. I am not saying that I expect this to happen — today’s judgement indicates that Apple has little reason to stop pursuing its existing App Store strategy, with only the aforementioned exception. But a world in which Apple is not in an antagonistic role with developers is a better one for everyone, assuming that Apple can maintain or improve upon iOS’ privacy and security reputation. These fights are just noise.