Pixel Envy

Written by Nick Heer.

Unwrapping the Mast Brothers

Those of you who have spelunked through my list of recommended reads might remember the incredible takedown of Noka chocolates by Scott Reitz, written nine years ago.

Well, Reitz is back, this time with an alarming exposé of Mast Brothers chocolates. You’ve probably seen this chocolate in your local specialty food store or similar, where they claim to make it “from bean to bar”.

Is this worth reading because the Mast brothers are being publicly shamed? No. It’s worth reading because it’s a nice four-part bit of solid investigation and journalism.