Pixel Envy

Written by Nick Heer.

Market Share Research is Full of Shit

Strategy Analytics on July 25:

Apple’s share of the tablet market rose from 62% to 68% in the second calendar quarter, reaching its highest level in two years. Apple reported having shipped 17 million iPads between April and June, and Strategy Analytics estimates that a total of nearly 25 million tablets were shipped globally during that timeframe.

Frank N. Magid and Associates on August 1:

According to the firm, which recently surveyed 4,734 cell phone and smartphone owners, roughly 50% of people currently own an iPad, down significantly from 72% at last count.

The firm says Amazon’s (AMZN) Kindle Fire tablet made the biggest dent in Apple’s tablet share, skyrocketing to 22% since launching last winter. “That’s what made up the difference,” Tom Godfrey, executive director of mobile strategy at Magid, told The Los Angeles Times.

IDC, August 2:

For the eighth consecutive quarter, Apple has shipped more tablets than any other manufacturer. The Cupertino-based company shipped a record 17 million iPads during the quarter, an increase from 11.8 million units in the first quarter of 2012, amounting to a 68.2% market share. Samsung experienced exceptional growth, more than doubling tablet shipments to 2.4 million units and capturing 9.6% of the market. Amazon, whose Kindle Fire tablet is only available in the U.S., shipped 1.2 million units and ASUS shipped 855,454 slates.