Pixel Envy

Written by Nick Heer.

Let’s Talk About Market Segmentation Vis-a-Vis iPhone Storage Wait Where Are You Going Really It’s Interesting I Promise

Rene Ritchie, iMore:

Years and years of storage based segmentation has shown Apple that $100 increments based on storage capacity is a model the market can and will bear. Scratch that — the market will reward with astronomical amounts of money. That doesn’t make it right or wrong, sane or insane, comforting or maddening. It just makes it what it is. And Apple likely won’t change it unless and until we all agree on something better.

I was among many when I wondered if the $50 price increments for increased storage in the tweaked iPod Touch lineup foreshadows a similar change to the iPhone and iPad lines. Ritchie makes a solid case as to why it likely won’t unless there’s another way to compel people to choose between the models.

The only thing I can think of is a change to the physical sizes of the device. The rumour mill says that Apple’s working on iPhones of 4.7-inch and 5.5-inch display sizes, or something like that. Perhaps Apple keeps the 4-inch model around as the “base” model, and those two become the mid- and top-tier models, respectively?

I’m just spitballing, though.